A jolt to the heart

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Starbucks has long been a model for creating a successful brand culture that resonates in every aspect of its organization. This story embodies such culture and reminds us again, that no matter where you sit in the food chain of life, you can make a difference.

Sometimes the seemingly smallest acts of kindness — are actually the biggest… boosters. On that note, go caffeinate someone, will ya?

Filed: branding

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