The heart of the matter

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As unpredictable as recent times seem, it was indeed predictable that someone would use their pulpit at the Oscars to sermon. Got to love Jon Stewart — apparently only preaching to his choir given this years usually low ratings (both on and off-line)… but ahem. The Oscars are traditionally a good place to be heard and seen — especially if strutting on the red carpet — and with purpose. Seeking the success of the pink ribbon campaign, millions are now spreading The Heart Truth by wearing red to show support for women’s heart disease awareness. An effort initially kicked off at Fashion Week, Heidi Klum’s fabulous couture Dior red dress seen at the Oscars, launched Diet Coke’s partnership with The Heart Truth. Visit The Heart Truth to spread the red. Visit Diet Coke to win the dress. Bad that carbonated beverages aren’t necessarily good for the heart, but Coke knows –– taking care of heart is what matters!

Filed: branding, cali life

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