Gwyneth Paltrow “nourishes” us?

Goop-Gywenth-PaltrowAre you familiar with GOOP?

It’s a newsletter put out by Academy Award-winning actress, Gwyenth Paltrow, in which she aims to share bits and pieces from her extraordinary life. “I have this incredible, lucky, unique life where I’ve gotten to travel all over the place and so I started to acquire all of this information. I thought this would be a fun, creative way to share it,” she says. That’s lovely indeed, just like Goop’s current positioning line—”nourish your inner spirit”–and I hope it will grow to do just that. As the concept evolves, I’d love to see the content lean away from safely baked ideas in favor of exposing more of the underbelly of an extraordinary life. Whether or not Paltrow is quietly poising herself to be the next Martha Stewart or to eventually fill the void to be left by Oprah’s departure, she’s got all the right ingredients and the spiritual kitchen is a smart place to cook these days. And if you’re looking for a few immediate recipes yourself––to feed less of your “inner” and more of your “spirit” later tonight––check out Goop’s latest newsletter for New Year’s cocktail recommendations. You may not be at the Ritz in Paree, but at least you can drink like you are.

Happy New Year, kids.

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