John Mayer. Raw, but real.

John-Mayer-RealI’m guessing that by now, you’re familiar with John Mayer’s infamous interview in Playboy Magazine. Yes, the one in which he refers to Jessica Simpson as “crack cocaine”, coins the phrase “sexual napalm” and confesses to a lusty addiction to pornography. Mayer, in the same unfiltered style, is now hard at work on his “apology” tour, rationalizing some of those “overshares,” as well as asking us not to think of him as another  “a**hole…”

Personally, I think this direct approach to the public mea culpa works. I also think Tiger Wood’s handlers might want to pull a page or two from the John Mayer playbook. Mayer may be back-pedaling for far less complicated sins, but still, unlike Woods in his recent public statement, he comes across authentically in his regrets for the Playboy hiccups, perhaps illustrating that an honest brand is better than an overly managed one. Or is it a manipulated one?

Filed: boys, branding, entertainment

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