No time to sleep? No salary? Always standing on your feet? Ha!
Love this. Watch to the end. xo
Filed: #strongsexysocial, branding, social media
Tagged: aka "moms", American Greetings, awesome, Cardstore, director of operations, love, Mom, Mother's Day, Mullen, World's toughest job
It may have been good intentioned (and won’t hurt Mother’s day card sales), but have you seen…
You know what they say about those good intentions…
There are arguably plenty of articles out there analyzing all that this spot doesn’t do. However, this is advertising in a social media landscape. It can not be all encompassing. This spot was designed with a specific objective and for a particular audience, and they succeeded. It tugged, questioned and caught our (viral) attention.
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Barbara Kwasnicki—design & communications expert.
Formerly CEO of Kwas Inc, NYC.
Available for assignments.