who is brand girl?
I am Barbara Kwasnicki.
I owned a brand development firm.
I now privately consult.
I wrote a book.
I live in New York City… mostly.
I have learned that everything you do—and everything you choose not to do—communicates the value and character of your brand. This is the basis for a powerful company—and a powerful you.
what and why brand girl?
With over 20 years of knowledge and experience in leveraging branding messages and strategies to their optimum levels, Barbara Kwasnicki—better known to clients and friends as Kwas and to the digital world through her animated online voice, Brand Girl—is an accomplished design and communications expert. Her unique, cross-pollinated skills as creative director, strategist, forecaster, designer, copywriter, and networker come together to form a one-person branding army for her clients.
The result is a unique, collaborative talent, one with the expertise to envision solutions that attract both attention and audiences. Kwas intuitively conjures up messaging that’s clear, creative and consistent, which improves your brand and furthers her mission: Helping you––brand youself madly.
For more about past clients and work, see the decade of work produced at Kwas Inc.


