who is brand girl?
I am Barbara Kwasnicki.
I owned a brand development firm.
I now privately consult.
I wrote a book.
I live in New York City… mostly.
I have learned that everything you do—and everything you choose not to do—communicates the value and character of your brand. This is the basis for a powerful company—and a powerful you.
what and why brand girl?
Called the Jon Stewart of branding, the missing fifth character of Sex and the City, and of late, “Live Wire,” Kwas (a.k.a. Barbara Kwasnicki) started Brand Girl because her personal and business growth was at times tough, somewhat hilarious, and often heartbreaking, but always exhilarating. She has created her own rules by necessity. And every Wo–Man can benefit from her journey. Through the Brand Girl blog, books, webisodes, and other platforms and content incarnations, Brand Girl focuses on a positive lifestyle, promotes an optimal sense of self, and operates with a firmly entrenched sense of humor.
As an accomplished expert in design and communication, Brand Girl revels in pushing messages and strategies to their optimum levels. Her unique, cross-pollinated skills as creative director, strategist, forecaster, designer, copywriter, and networker come together to form a one-person branding army. The result is a unique, collaborative talent, one with the expertise to envision solutions that attract both attention and audiences. Brand Girl intuitively conjures up messaging that’s clear, creative, and consistent, which improves your brand and furthers her mission: “Helping companies and/or individuals cultivate and communicate their greatness.”
For more about past clients and work, see the decade of work produced at Kwas Inc.
