- Posted 9/22/06 at 3:00 PM
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McThursday
Last night was the season premiere of Grey’s Anatomy and… where does a girl begin? (With him of course.)
McDreamy, McGuilty, McMarried, McGorgeous.
Yes, yes, yes. Delicious eye and mind candy between the likes of a Patrick Dempsey and Chris O’Donnell. And dialing up the “McDreamy” factor is hello, the plotline: “duking it out over the girl.” That’s McCrazy. Good lord, it rarely happens that one decent man musters it up and confesses his love to a gal, never mind two at the same time. That girl should play lotto. I’m still power pointing out the concept for one fellow that supposedly knows better (who btw, is now referred to as – lovingly, of course, – being “McDead” to me).
McMusic. You have to credit the Grey team for channeling Zach Braff (of Garden State and The Last Kiss fame) and weaving itself into pop culture with a current soundtrack. Riding on the brand coattails of your featured artists, like Fray, to heighten awareness and potentially trickle into new crowds is a very smart and strong play.
It seems ABC has found a unique niche in reaching its 30-40 crowd with a show like Grey or even Something about Brian. ABC is pretty much replaying its earlier success with thirtysomething back in the late 80′s. (I’m McAging.) For TV buffs, Ken Olin, who starred in thirtysomething, currently produces a new show called Brothers & Sisters, featuring Calista Flockhart. It makes its debut this Sunday on ABC, yet I understand the critics have already panned it. (I’m not sure where I heard that. Was it while lunching at Chaya or lounging at the Mondy with Entourage boy…?) Regardless, judge for yourself. I’m not likely to tune in given I have plenty of sibs (eight is truly enough). It takes just one quick dial on the Treo back east to unleash enough drama for a week, never mind a sunday night. But I digress.
And one more digression: I’m not a tv junkie (that would be my sister Christine), but, I’m on extended stay in LA. And well, this is LA.
Ladies, let’s pay attention. Yes, we can certainly identity with Meredith about the concept of dating inappropriately, the scary and the damaged, but check out the McStare. I know that stare, you know that stare. We have perfected that stare. It’s a power pause, and let’s not forget that when used appropriately it can make a grown man cry, inappropriately or not.
And finally we have the McPanties. That was perfect: a) terrific product placement, b) I’m guessing they’re Cosabella. And c), they’re begging for a sponsored contest or blog. Everyone has a story about panties. Ones we lost, some that traveled and well, some that were taken. Yes taken (a.k.a. stolen). What about you?
I am 
recent comments
I totally agree. And nothing wrong about being patriotic.
Great insights…I don’t think the audience cares who wins the awards, they just want to see the “show” so they have something to talk about the next day…and BTW- the Chrysler commercial was my favorite! Anything that promotes America building something again is ok with me…I guess I’m just a sucker for patriotism…
Nice article! It makes a great deal of sense. These companies spend so much to attain new clients but rarely put forth the effort to keep their existing ones happy. Everything is an argument or an angle. I guess they think we will forget.
I ask this lovingly Steve: by any chance, are you wearing a tie and nursing a martini?
Looking at Obama’s overall rising star these past years (and especially thinking back to who even knew his name prior to 2004), he is a media genius indeed. Yet at the same time, just as he’s not a Muslim (although 24% of the public still thinks he is), he’s also not the political Messiah his campaign painted him to be. In offering an opinion about this widening disparity between the myth and the man, which any Brand Girl is entitled to do, I simply pointed out some of his media missteps since taking office. Speculating that Obama might be a one-term prez unless he gets his media act and his policy act together—and playing nice with one another—is no more a diss than thinking Derek Jeter was playing kinda dirty when he faked getting hit by a pitch to get on base. That’s not dissing, and it’s not even playing party politics. It’s just stating the obvious.
And ’cause I can’t resist: when out with a girl, especially a bipartisan one, allow her a chance to take a full swing when at bat in a pennant battle of the minds. I’ll bet the house that she’ll get beyond first. And she won’t have to fake a thing either.
Funny piece but a faulty premise.
Obama is still a media genius. He’s controlling the debate and has accomplished more in his first two years than any President since FDR. Sure his approval numbers are down but we are in a the middle of a severe recession. Regan’s numbers were similar in 1982.
He has tried to be bipartisan but what does he get for it? The GOP even filibustered small business tax cuts (until two GOP senators who are retiring broke off yesterday). The public knows this. While they are anti-incumbent, they trust the GOP less than the Dems. And despite the GOP’s concerted efforts to block efforts to stimulate the economy (so they can hope to pick up more seats), the economy will turn around and the the POTUS’s appoval ratings wil improve with the rise in GDP.
And when out with boys, especially thoughtful ones, it’s probably not a good idea to diss Obama; not if you want to get to first base.