- Posted 4/14/07 at 12:49 PM
- boys, branding, rants
- Leave a Comment
Imus, as in Don…

… as in Donald, like the duck?
Duck, as in duck down, as in avoid?
What do you think of the Imus controversy? Imus mis-used his pulpit, slamming the Rutgers womens’ basketball team. Mel Gibson has done it twice – first lashing out at the police, then at a Central American studies professor during an Apocalypto screening (honestly, Mel, a *professor*?). MTV reality wannabe bad boy Jason Whaler also gave it to the cops with a double order of racism and homophobia. BG thinks that when you’re on the pulpit — as a 30-year radio veteran addressing a loyal audience, as a superstar acting and directing talent speaking to students as an authority figure, as a teenybopper heartthrob, even as an overserved frat boy in a Winnebago — you have to be accountable for your actions. I’m all for freedom of speech – but if you choose to use your freedom for the powers of evil, instead of the powers of good, you’d best be ready to accept the consequences.
My advice? The Kwas power pause (patent pending). Oddly enough, I didn’t realize that my scanning and accessing the situation before entering a room or meeting, or even before answering a question, was later identified as a “power pause” – a deliberately placed one, no less! I must confess that this “genius” move was hardly genius. It was something I learned and practiced since childhood, as it was my job (as the eldest sister) to count heads at most family outings. I instinctively learned to count heads without the bob of my own – with just the deliberate move of the ever-so-green sharp eyes. It’s much like the way the old-school film divas learned to descend a flight of stairs without looking down. Years later, this skill transcended its way to quickly accessing a situation, to shifting that Cosabella out of harm’s way, even talking one’s self off the ledge.
Let’s face it, rockstar or duck, we all have our moments. And making a moment to breathe and think is a good thing. Media moves too fast today folks — so when the tapes are rolling, you’d best make sure your brain in is drive.
Now, excuse me while I proof before posting…
I am 
recent comments
I totally agree. And nothing wrong about being patriotic.
Great insights…I don’t think the audience cares who wins the awards, they just want to see the “show” so they have something to talk about the next day…and BTW- the Chrysler commercial was my favorite! Anything that promotes America building something again is ok with me…I guess I’m just a sucker for patriotism…
Nice article! It makes a great deal of sense. These companies spend so much to attain new clients but rarely put forth the effort to keep their existing ones happy. Everything is an argument or an angle. I guess they think we will forget.
I ask this lovingly Steve: by any chance, are you wearing a tie and nursing a martini?
Looking at Obama’s overall rising star these past years (and especially thinking back to who even knew his name prior to 2004), he is a media genius indeed. Yet at the same time, just as he’s not a Muslim (although 24% of the public still thinks he is), he’s also not the political Messiah his campaign painted him to be. In offering an opinion about this widening disparity between the myth and the man, which any Brand Girl is entitled to do, I simply pointed out some of his media missteps since taking office. Speculating that Obama might be a one-term prez unless he gets his media act and his policy act together—and playing nice with one another—is no more a diss than thinking Derek Jeter was playing kinda dirty when he faked getting hit by a pitch to get on base. That’s not dissing, and it’s not even playing party politics. It’s just stating the obvious.
And ’cause I can’t resist: when out with a girl, especially a bipartisan one, allow her a chance to take a full swing when at bat in a pennant battle of the minds. I’ll bet the house that she’ll get beyond first. And she won’t have to fake a thing either.
Funny piece but a faulty premise.
Obama is still a media genius. He’s controlling the debate and has accomplished more in his first two years than any President since FDR. Sure his approval numbers are down but we are in a the middle of a severe recession. Regan’s numbers were similar in 1982.
He has tried to be bipartisan but what does he get for it? The GOP even filibustered small business tax cuts (until two GOP senators who are retiring broke off yesterday). The public knows this. While they are anti-incumbent, they trust the GOP less than the Dems. And despite the GOP’s concerted efforts to block efforts to stimulate the economy (so they can hope to pick up more seats), the economy will turn around and the the POTUS’s appoval ratings wil improve with the rise in GDP.
And when out with boys, especially thoughtful ones, it’s probably not a good idea to diss Obama; not if you want to get to first base.