Trend trackers and setters

bg_glowtrends.jpgLast month I attended the Future Trends Conference (an annual conference sponsored by the International Institute of Research) catching up on what’s tomorrow. I heard fascinating insights from many speakers, including Janet Gallent, VP, Consumer Insights & Innovation Creation over at NBC Universal, who razed the myth that “nobody with a DVR watches commercials.” Guess what? According to NBC research, 43% of commercials are actually played back by DVR viewers. So DVRs are not the death of TV advertising–they actually capture a very engaged audience, which helps spike total brand recall.

And ahem, here’s what one blogger had to say about yours truly. Yes, speaker in the house!

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