Posts filed in branding

Social Media Campaigns: DotCom Déjà Vu (All Over Again)

A colleague forwarded me this Business Insider article, “Why I Will Never, Ever Hire a ‘Social Media Expert,’” because he thought I would like it. He was right. I liked it, on Facebook, along with 9,000+ others. I also happen to agree with many of the points raised by its author, Peter Shankman. One being that you can’t make a great sandwich if you only know how to pull the bread out of the fridge.… read more »

This is a Paid-For ROI Rant: Dear Grammy’s…

Where is the love? Show me the bling! In this era of open online forums, in which igniting a media fest has never been faster, easier, or cheaper, it’s always fascinating to see what issue would warrant someone paying thousands of dollars, in this case allegedly $40,000, for a full-page ad/rant printed right smack dab in the middle of The New York Times Sunday newspaper—in the Style section, no less. And, no surprise, it always boils… read more »

Big Brothers Big Sisters—Taking it to the Virtual Streets

Big Brothers Big Sisters of America (BBBS) is one of those fortunate non-profit brands whose allure matches that of Nike—in that pretty much everyone wants to be seen running with a pair. For much of its 100 years of service, BBBS has been blessed with an army of volunteers that supply it with the manpower to fuel its programs and enough corporate sponsors to keep its operations flush with cash. However, few sponsoring organizations have… read more »

The Lost Art of Customer Service: Collateral Damage, Quel Dommage!

It being the season of giving, with consumers doing our respective parts for the economy by spending, you’d think that that the businesses would hold up their end of the bargain by putting in the requisite additional customer service time and resources that the holidays, and all that extra consumerism, require. Think again. Last month, Chase sent me a direct mail piece offering a Continental Airlines Presidential Plus credit card. The low-APR, no-annual fee offer… read more »

A Gap––in Leadership.

For unjustified reasons in my brand eyes, the management at the Gap, the lagging clothing retailer, recently conjured up a new logo and unceremoniously launched it to the world. “Unceremoniously” refers to the fact that there was no launch, no announcement, no PR campaign—just the silent shifting of the old logo guard to the new on the company website. Despite the lack of fanfare, the new logo was not only noticed, but was royally rejected… read more »

Obama and his Brand: Blurring the Boundaries

Months ago, I was out with a boy. A Democrat. Actually, an “Obamacrat.” Like many Obama worshippers, especially ones blessed with superb litigating skills, he couldn’t help but be fanatical in his adoration for his leader’s good words. In an attempt to turn our “spirited” session into less of a “sermon,” and more of an “exchange” among friends, I exercised my first right. I grabbed his martini, his tie, and offered up an opinion that… read more »

BP and Making it Right.

The universe has an incredible sense of humor. And at one time or another, we have all experienced being the butt end of that kind of cosmic joke. Like when you rocked your hips in a victory dance after realizing you weren’t ticketed for your well-expired city parking meter, only to be rocked to the core moments later, when you discovered the car door was swiped. Or when you willed the rarely seen, single, and… read more »

Cheating on Mercedes: Or, How I Became a Bimmer Girl

I just relocated. Again. To Los Angeles. Again. As a seasoned nomad recently migrated from New York, city of taxis and car services, I suspected, correctly, that the most tumultuous transition would be the acquisition of a vehicle. (Full disclosure: I hate car dealers even more than contractors.) Predictably, the selection process was easy: I asked a handful of friends for their nods on a 4-door sedan, and the majority ruled in favor of a BMW. I… read more »

‘Sex and the City’ goes PC. Compatible?

The second installation of HBO’s hit cable-series turned movie mega-franchise, Sex and the City (STC), is being released May 27th, armed with a closetful of brand sponsorships that are as colorful as the 10 odd million spent on wardrobe. Fans of STC have grown accustomed to seeing Carrie Bradshaw, along with cohorts––Samantha, Miranda and Charlotte––gallivant all around Manhattan in the finest of head-to-toe couture as they complete the most tedious or extravagant of tasks. Throughout all 94 of the STC’s episodes… read more »

Palin Pauses

Bristol Palin, part of the now infamous Sarah Palin household, was recently featured in a new anti-pregnancy, public-service announcement (PSA) launched by The Candie’s Foundation. Neil Cole, CEO of the Candie’s fashion brand, launched The Candie’s Foundation in 2001 after discovering that raising awareness about the consequences of teen pregnancy was an issues niche that is severely underserved by corporate America. Since then, a string of celebrities—from Beyoncé, Ciara, and Jenny McCarthy to Vanessa Minnillo,… read more »