Posts filed in cause marketing

Beyonce: Be Brave. Be You.

I appreciate the underlying message of Lean In’s “ban bossy” campaign. Love that it was launched for Women’s International Day. Love that there are many “brand” girls involved.

The Best Part of Breaking Up

This will be my first Christmas away from family and friends back east. In an attempt to offset any homesickness, I immediately set out to create new memories. My first step was possibly a bit much: I nearly drowned myself in holiday cheer via a constant stream of Christmas tunes on Pandora. Step two was better: I embarked on a mission to get holiday spirit into the house. Literally. Girl needed a tree. In hindsight,… read more »

State Farm. They’ve got an Empire State of Mind.

If you’re like most people, you’re probably grateful that September 11th is behind us, for another 360 days. For another year, we can leave behind the corresponding barrage of corporate tributes reminding us of the tragedy—as if we would or could ever forget. Taking a corporate stance on public issues and events will always be a difficult line for marketers to straddle. Audiences are fickle. Whether you’re being too intrusive, insensitive or outright exploitative, they… read more »

Big Brothers Big Sisters—Taking it to the Virtual Streets

Big Brothers Big Sisters of America (BBBS) is one of those fortunate non-profit brands whose allure matches that of Nike—in that pretty much everyone wants to be seen running with a pair. For much of its 100 years of service, BBBS has been blessed with an army of volunteers that supply it with the manpower to fuel its programs and enough corporate sponsors to keep its operations flush with cash. However, few sponsoring organizations have… read more »

Palin Pauses

Bristol Palin, part of the now infamous Sarah Palin household, was recently featured in a new anti-pregnancy, public-service announcement (PSA) launched by The Candie’s Foundation. Neil Cole, CEO of the Candie’s fashion brand, launched The Candie’s Foundation in 2001 after discovering that raising awareness about the consequences of teen pregnancy was an issues niche that is severely underserved by corporate America. Since then, a string of celebrities—from Beyoncé, Ciara, and Jenny McCarthy to Vanessa Minnillo,… read more »

Wall Street bailouts for Haiti, anyone?

Haiti. <Sigh.> Horror of horrors indeed. And yet it’s humbling moments like this that seem to unify us as a nation and bring out the best in us (well, most of us). Despite the recessionary environment, pledges of food, supplies, and money keep pouring in—from celebrities, companies, and citizens alike—across the country and globe to provide Haiti with the help its residents most desperately need. George Clooney, naturally, is co-producing the Hope for Haiti telethon, (co-hosted with Wyclef… read more »