Posts filed in crisis management

State Farm. They’ve got an Empire State of Mind.

If you’re like most people, you’re probably grateful that September 11th is behind us, for another 360 days. For another year, we can leave behind the corresponding barrage of corporate tributes reminding us of the tragedy—as if we would or could ever forget. Taking a corporate stance on public issues and events will always be a difficult line for marketers to straddle. Audiences are fickle. Whether you’re being too intrusive, insensitive or outright exploitative, they… read more »

Strong. Social thoughts.

I woke up this morning with a strong thought, possibly an usual one for a communications advocate: I was grateful that social media tools were in their infancy a decade ago. Yes, you can go ahead and slap me. Today’s instant communication platforms might have helped save some of the lives lost during the horrific events of September 11, 2001. And yet still, I’m secretly, somewhat sheepishly relieved to be haunted mostly by the memories… read more »

Social Media Campaigns: DotCom Déjà Vu (All Over Again)

A colleague forwarded me this Business Insider article, “Why I Will Never, Ever Hire a ‘Social Media Expert,’” because he thought I would like it. He was right. I liked it, on Facebook, along with 9,000+ others. I also happen to agree with many of the points raised by its author, Peter Shankman. One being that you can’t make a great sandwich if you only know how to pull the bread out of the fridge.… read more »

A Gap––in Leadership.

For unjustified reasons in my brand eyes, the management at the Gap, the lagging clothing retailer, recently conjured up a new logo and unceremoniously launched it to the world. “Unceremoniously” refers to the fact that there was no launch, no announcement, no PR campaign—just the silent shifting of the old logo guard to the new on the company website. Despite the lack of fanfare, the new logo was not only noticed, but was royally rejected… read more »

BP and Making it Right.

The universe has an incredible sense of humor. And at one time or another, we have all experienced being the butt end of that kind of cosmic joke. Like when you rocked your hips in a victory dance after realizing you weren’t ticketed for your well-expired city parking meter, only to be rocked to the core moments later, when you discovered the car door was swiped. Or when you willed the rarely seen, single, and… read more »