Posts filed in crisis pr

State Farm. They’ve got an Empire State of Mind.

If you’re like most people, you’re probably grateful that September 11th is behind us, for another 360 days. For another year, we can leave behind the corresponding barrage of corporate tributes reminding us of the tragedy—as if we would or could ever forget. Taking a corporate stance on public issues and events will always be a difficult line for marketers to straddle. Audiences are fickle. Whether you’re being too intrusive, insensitive or outright exploitative, they… read more »

Social Media Campaigns: DotCom Déjà Vu (All Over Again)

A colleague forwarded me this Business Insider article, “Why I Will Never, Ever Hire a ‘Social Media Expert,’” because he thought I would like it. He was right. I liked it, on Facebook, along with 9,000+ others. I also happen to agree with many of the points raised by its author, Peter Shankman. One being that you can’t make a great sandwich if you only know how to pull the bread out of the fridge.… read more »

A Gap––in Leadership.

For unjustified reasons in my brand eyes, the management at the Gap, the lagging clothing retailer, recently conjured up a new logo and unceremoniously launched it to the world. “Unceremoniously” refers to the fact that there was no launch, no announcement, no PR campaign—just the silent shifting of the old logo guard to the new on the company website. Despite the lack of fanfare, the new logo was not only noticed, but was royally rejected… read more »

Obama and his Brand: Blurring the Boundaries

Months ago, I was out with a boy. A Democrat. Actually, an “Obamacrat.” Like many Obama worshippers, especially ones blessed with superb litigating skills, he couldn’t help but be fanatical in his adoration for his leader’s good words. In an attempt to turn our “spirited” session into less of a “sermon,” and more of an “exchange” among friends, I exercised my first right. I grabbed his martini, his tie, and offered up an opinion that… read more »