Posts filed in public relations

Scripted or Not, Ellen’s Selfie is Oscar Worthy

We now know it as the world’s most famous selfie. And as perfect as a product placement could be. Samsung won huge when Ellen DeGeneres used a Galaxy Note 3 to take a photo of herself with several others stars at this year’s Oscar. Samsung may have paid an estimated $20 million for their primetime ads that aired during the broadcast, but it’s Ellen’s selfie that stole the show. DeGeneres predicted this selfie would make… read more »

The Lost Art of Customer Service: Collateral Damage, Quel Dommage!

It being the season of giving, with consumers doing our respective parts for the economy by spending, you’d think that that the businesses would hold up their end of the bargain by putting in the requisite additional customer service time and resources that the holidays, and all that extra consumerism, require. Think again. Last month, Chase sent me a direct mail piece offering a Continental Airlines Presidential Plus credit card. The low-APR, no-annual fee offer… read more »

Obama and his Brand: Blurring the Boundaries

Months ago, I was out with a boy. A Democrat. Actually, an “Obamacrat.” Like many Obama worshippers, especially ones blessed with superb litigating skills, he couldn’t help but be fanatical in his adoration for his leader’s good words. In an attempt to turn our “spirited” session into less of a “sermon,” and more of an “exchange” among friends, I exercised my first right. I grabbed his martini, his tie, and offered up an opinion that… read more »

BP and Making it Right.

The universe has an incredible sense of humor. And at one time or another, we have all experienced being the butt end of that kind of cosmic joke. Like when you rocked your hips in a victory dance after realizing you weren’t ticketed for your well-expired city parking meter, only to be rocked to the core moments later, when you discovered the car door was swiped. Or when you willed the rarely seen, single, and… read more »

What’s your policy?

Taking on advertising responsibility–and doing it right. Imagine yourself being outspent 5 to 1 by your competitors and realizing your customers’ perception of your brand is simply wrong, name recognition zilch, and then to boot, you’re in a category that’s hardly considered sexy. Buying insurance is not a top-of-mind issue for many (although it should be more than ever these days). However, one insurance company was able to build a unique campaign that turned all… read more »