Posts filed in #strongsexysocial

Just Keep Swimming

What I love most about my #birthday #portrait is the spontaneity of how it all came together. First off, receiving these balloons just made my birthday morning. The vibrant colors, the two fish being symbolic of my astrological sign… it’s just the right amount of adult cuteness. And as soon as I saw them, I knew they could work for a project I’m involved in. So. Boom. Before I knew it––I was in art director… read more »

Would you sign up for this?

No time to sleep? No salary? Always standing on your feet? Ha! Love this. Watch to the end. xo #worldstoughestjob

Ms. Lyons & Co. are Listening and Delivering

Last summer, freelance writer Jenni Avins penned an open letter to Jenna Lyons, Creative Director of J.Crew.  It was published on The Cut. The letter was actually a wistful plea for the company to bring back a basic swimsuit that simply worked for Anvins: the scoop-back tank. And Anvins was very specific in her request. “What I want is smooth, taut fabric that stretches from my shoulders over my chest and ribcage, with hip-high leg holes and… read more »

First Kiss is a Lovely Hit

If you are a rom-com junkie, you’re going to love this short video called First Kiss by Tatia Pilieva. Like good foreplay, the premise teased us. It suggested that twenty random strangers were asked to kiss for the first time. Hmm. Intriguing setup. The tease and kisses pay off. Watching it will remind you of those warm, awkward and fuzzy moments that ignite the beginning stages of a budding romance. The video is engaging and seemingly organic. Well, organic as it could… read more »

Beyonce: Be Brave. Be You.

I appreciate the underlying message of Lean In’s “ban bossy” campaign. Love that it was launched for Women’s International Day. Love that there are many “brand” girls involved.

Scripted or Not, Ellen’s Selfie is Oscar Worthy

We now know it as the world’s most famous selfie. And as perfect as a product placement could be. Samsung won huge when Ellen DeGeneres used a Galaxy Note 3 to take a photo of herself with several others stars at this year’s Oscar. Samsung may have paid an estimated $20 million for their primetime ads that aired during the broadcast, but it’s Ellen’s selfie that stole the show. DeGeneres predicted this selfie would make… read more »

What’s your policy?

Taking on advertising responsibility–and doing it right. Imagine yourself being outspent 5 to 1 by your competitors and realizing your customers’ perception of your brand is simply wrong, name recognition zilch, and then to boot, you’re in a category that’s hardly considered sexy. Buying insurance is not a top-of-mind issue for many (although it should be more than ever these days). However, one insurance company was able to build a unique campaign that turned all… read more »