Brand Girl™

For starters, Brand Girl can assist your marketing team with brainstorming new design paradigms; negotiate branded entertainment opps; freshen current communications; corral both in-house and out-of-house resources; act as interim creative director; and serve as liaison between upper management and creative, presenting trends in the marketplace in terms the former group understands… got it?

As a creative strategist and brand catalyst, Brand Girl inspires and educates the best use of creative development in the brand context to improve well-being and prosperity. Through thoughtful guidance and coaching of your team, Brand Girl helps you to bring the brand platform alive within all aspects of your organization—with no lapse or gaps in interpretation of your messaging or its larger goals. In the simplest terms, what does this mean? Brand Girl gets into the trenches with you to help manage your project load and team, frequently bridging any potentially problematic gaps. Together the Brand Girl team (comprised of Kwas and partners) can cast your brand in a leading role in the right entertainment projects for your target audiences. We can coach a fashion designer to finesse a pitch for a licensee deal with Target. We have the skills to help a powerhouse like Gillette maximize the marketing efforts of a film integration to play across all mediums. Overall, we give your creative team a safe, confidential, and inspiring place to brainstorm new ideas and get constructive feedback. Brand Girl pushes all players forward cohesively and without ego, taking things at face value and erasing any stray marks along the way.

Well, it wasn’t (just) to sell more Brand Girl books! Don’t get us wrong. Having the Brand Girl book out in the universe, helping more people “strut for success”, tickles the soul of BG’s heart. Still, the primary reason BG created the Chic Prix-Fixe program is her firm belief in exercising one’s generosity muscles regularly by giving back to important causes and charities. Generosity is the “silent” solid of BG’s “Solid Six”, her list of rules to live by for personal branding—and it should resonate loudly in how you do business and be inherent in all aspects of your brand planning.

Chic Prix-Fixe is one way that Brand Girl practices what she preaches, producing tactics that are smart, savvy, and sexy—even when it comes to marketing her own camp:

• Sponsorships are smart.
• Cause-related marketing is savvy.
• Helping others is way sexy and chic.

Chic Prix-Fixe gives Brand Girl the opportunity to boost other folks’ brands—fulfilling her mission of helping others cultivate and communicate their greatness—while offering potential clients a chance to test-drive the Brand Girl genius. Whether coaching an entrepreneur on corralling an untamed marketing team, helping a powerhouse like Nabisco segue into an NBC production, or musing with someone about the similarities between courting a CEO and a love interest, BG offers the right amounts of optimism, outside perspective, hand-holding, and humor that a brandinista needs. This package deal includes a copy of the Brand Girl book, a 60-minute consult with Brand Girl, and a donation (one-third of your Brand Girl Chic Prix-Fixe fee) by Brand Girl to the BG-approved charity of your choice. So do your part, and Brand Girl will do hers. Get your Brand Girl Chic Prix-Fixe Consults now! Get more details.

Well, 60 minutes goes by awfully fast. Once you purchase a Brand Girl Chic Prix-Fixe, guidelines will be emailed to help you maximize your initial investment. If you already have a burning branding dilemma in mind that you’d like to address during your 60-minute consult, you will be prompted during the sign-up process to send any related material (e.g., jpegs or creative briefs) to be read through by BG before your session. If you have no clue as to how to spend the consult time, we suggest reading the Brand Girl book (included as part of your Chic Prix-Fixe package) beforehand and reviewing the Chic Prix-Fixe Guidelines for suggestions. If, however, you are a skeptic, thinking these consults are some kind of Insta-Brand Magic, the equivalent of calling 1-800-GET-BRND, we suggest you not waste your energy or that of Brand Girl’s, and instead make a gift of the consult to someone who might appreciate a 60-minute brand boost. Remember, relationships are built over time, and 60 minutes will not likely cement ours or solve the world’s problems. But it will be enough time for you to identify, explore, and sample the branding possibilities and plant the seeds for what’s next.

To keep Brand Girl’s calendar manageable, all appointments must be booked within a month of purchase and completed within six months of purchase.

Of course. Brand Girl shares her insights on consumer trends, empowerment, and “brandstorming” in a variety of ways, including presentations, workshops, and more informal settings. On the lighter side, live presentations can also be wrapped around The Book, Brand Girl: Lessons on Leadership, Love and The Media Universe (i.e., Strutting for Success). Brand Girl can share her insights with audiences on how they can learn to forge their own personal brands, whether through shopping at Target, using Apple computers, or eating Devil Dogs. Audiences will learn the “Solid Six” Brand Girl rules for personal branding, all of which were developed from real-life, sometimes hard-won, lessons from BG’s life—and which can help each and every person become his or her own best personal brand.

Brand Girl focuses on making these in-person sessions interactive, inspirational, and productive. It’s all about getting a strategic and creative infusion of new thinking to further your brand’s direction and motivations. Visit Brand Girl Consults for other topics available that can be customized to meet your individual or group’s specific needs.

To start a dialogue on how Brand Girl can contribute to your company’s success, please contact us.

Brand Girl’s Green Light List takes a more targeted, personalized approach to hooking up your brand with last-minute deals and hot-off-the-presses branded entertainment and sponsorship opps. The Green Light List uses a royalty-based business model, in which BG-approved vendors are allowed to post branded media opportunities and BG gets a royalty percentage, contractually predicated on the front end, from bona fide green-lit projects—and Brand Girl also manages all the time-consuming, detailed queries and follow-ups if the deals went through. PlaceVine uses a paid subscription business model, describing itself as an online dating service that connects marketers and content producers. This broad model casts a wide net, but it also means that 1) you pay PlaceVine a monthly fee whether your “dates” work out or not and 2) PlaceVine is a great forum for macro information about what’s out there, but it doesn’t focus its energy on finding the right “dates” for you and your company. In contrast, Brand Girl’s Green Light List offers a more customized approach to building these crucial relationships, one that can augment PlaceVine and enable you to catch audiences that aren’t on PlaceVine’s radar. We can customize an out-bound promotions package to further the visibility of your opps.

Ultimately, The Green Light List’s royalty-based payment structure means that BG is financially invested in finding you deals that suit your organization, in making sure they come to fruition, and in helping you manage them and get them off the ground.

No more than two or three times a quarter. We don’t want to bombard your already abused In-Box. But we do want to bring you important, relevant, and timely news and info that isn’t on every other friggin’ new media outlet. Live Wire digs deeper to get you the insights you need—rather than just forwarding you a dry, industry white paper. Live Wire asks and answers real, current questions—like what’s ex-NBC CEO hotshot Ben Silverman really up to at IAC? Rather than recycling a puff piece on Jennifer Aniston’s challenges as a 40-year-old on a hunt for a husband, Live Wire gets the dirt on what she’s up to in her role as a producer these days. Or how about a little perspective from contributing authors like Seth Godin or Made To Stick’s Chip and Dan Heath? With a focus on the world of sponsorships and its players—brands and celebrities alike—Live Wire keeps its finger on the pulse of who is giving what to whom and who’s in who’s court.

There is nothing typical about Brand Girl, and there’s more than one way to work together.

Brand Girl contracts are designed around the needs of your organization, your team, your resources, and your particular project(s) and campaigns. The ideal goal is for Brand Girl to help coalesce all efforts of your team, and devise a plan that meets key objectives and stays on budget. Brand Girl is ideally suited to work with an organization that is beyond the start-up phase (i.e, one with budget and marketing team or agency in place) and in need of creative strategy; BG services are designed to push creative work forward at this critical stage by leveraging and maximizing existing platforms or by creating new ones.

Yes. We can post an ad for your organization on The Green Light List and strategically drive web traffic to you. Those who are ready to jump in with both feet can take the bigger step of retaining Brand Girl as an “adver-tainment” scout. BG sources in the field can help find sponsors who will resonate with your audience and purpose. We can customize an out-bound promotions package to further the visibility of your opps. If BG has learned one thing in 20 years of experience hawking for both for profit and non-profits, it’s that the real action is still all in who you bring to the table and who is willing to pony up cash.

Absolutely. When it makes sense and cents, Brand Girl is all about forging new alliances to be part of Brand Girl Chic Prix-Fixe—or even creating a related, customized program with concepts that specifically help promote the “Brand You.” Give Brand Girl your best pitch! You never know what or who’s on her radar…

Life.

Like you and like any brand out there, a business needs to change and evolve to survive, and it certainly needs to be nimble and adapt in order to thrive. Kwas was and is no exception. In the early ’90s, after a decade in traditional advertising, Kwas created Kwas Inc, a full-service boutique agency that serviced Madison Avenue. Kwas Inc was devoted to enabling clients to build and grow their brands and to reach, serve, and keep their target markets by learning how to stay on message. The agency was run out of Kwas’ Manhattan loft—a facility that served as an inspirational think-tank for clients—and won accolades for the space, its holistic approach to branding, and personalized service. In 2006, New York real estate was at a prime peak, and advertising was in the midst of a prime media meltdown that is ongoing to this day. The Internet continues to change the rules every day—and it’s anyone’s game. New business models are needed. Nothing sticks. At least not for very long. Working off her sixth sense as creative entrepreneur and space queen, Brand Girl (a.k.a. Kwas) decided that after a decade of work, the environment was ripe to sell and change the modeling of Kwas Inc. And boy, was she right! The media meltdown of technology, the defrauding on Wall Street, and the financial crisis of Fall 2008 continue to affect the economy at all levels. You don’t need to be Nostradamus to know that worldwide shifts are occurring and not an inch of dust has settled.

With a new canvas, Kwas headed to L.A. to feed an intrinsic need—to try life differently and gain on-the-front-lines experience in the world of entertainment, Hollywood-style. What she got in addition to all that—besides her fill of California brush fires, writers’ strikes, and ample material for a why “not-to” (Catch a Beverly Hills Trust-Fund Baby—and Let Him Go)—was a rolodex full of brilliant like-minded contacts to help a brandinista stay relevant in the ever-evolving arena of marketing. Hence, a Brand Girl was born…

Hey! We thought you said you read the book!

You’ll have to wait for the next book – The L.A. Chronicles!