If you haven’t read up on branding, social media or Web 2.0, *Personality not included
is your perfect Cliff Notes. (BG’s sure Obama’s peeps have read it, but McCain’s . . . ?) Award-winning Influential Marketing blogger Rohit Bhargava
, does a great job of documenting the brand successes of our decade from Stormhoek to Microsoft’s Blue Monster to Stacy’s Chips. With a new spin on the use of story, Bhargava says you can put your message out there - but look out control freaks. You better be open to the organic “social” flow – and just run with it. Let the masses do their work! It’s a different branch of education than say Chasing Harry Winston
, and it’s an energizing lesson on how to make a brand dance–no wallflowers allowed!
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