October 2nd, 2008
Say it outloud with me: “We are in a recession.” And now’s the time for brand building, you better believe it. 
New York City—A place never thought to be vulnerable to earthquakes, but recently, with Bear Stearns, Lehman Brothers, J.P. Morgan’s rescue of Washington Mutual, the Fed’s stunning $85 billion bolstering of AIG, and now the battle in Congress over to bail-out or not… BG feels even more shakes coming, especially with rampant inflation affecting the cost of my pint of Häagen-Dazs Chocolate Peanut Butter like never before.
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brand girl's "the green light list"
livewire Liberty Mutual proves that paying it forward
pays off–
big. Let BG help you find or develop a Responsibility Project of your own.  

Scan the green light list for just a few of the available opps to get your brand’s message where it needs to be. Don’t miss out for a consult on what’s on your brand’s radar today and tomorrow–email kwas@brand-girl now.

October 2nd Casting Call
Filmaka
– MTV "Ladette to Lady"
"Tennis Channel" opps
"The Women’s Show," Television Series
– Remake of "Fame." The orig picture that received six Oscar nominations is back again!
Smart, sexy and relevant sponsorships available in all categories. Email BG now.
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brand girl’s diamond rated [media] musing of the week
    
  
A very smart answer.
“Why are they lending money to people who can’t afford to pay it back?” Alex Blumberg, a producer of “This American Life,” asked his friend Adam Davidson, an experienced business reporter at National Public Radio. There is never a dumb question. And everyone is asking, how did we exactly get into this subprime melt-down mess? Leave it to the combined talents of “This American Life” and NPR to succinctly explain the “Giant Pool of Money.”
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