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October 2nd, 2008
Say it outloud with me: “We are in a recession.” And now’s the time for brand building, you better believe it.
New
York City—A place never thought to be vulnerable to earthquakes, but
recently, with Bear Stearns, Lehman Brothers, J.P. Morgan’s rescue of
Washington Mutual, the Fed’s stunning $85 billion bolstering of AIG,
and now the battle in Congress over to bail-out or not… BG feels even
more shakes coming, especially with rampant inflation affecting the
cost of my pint of Häagen-Dazs Chocolate Peanut Butter like never
before.
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