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November 21st, 2008
Have you been following the H&M groupies?
Better
question, how could you have missed the crowds as they were lined
outside the H&M store in Herald Square last week (and other various
parts of the world) for the release of the Comme des Garcons collection?
Perhaps you thought it was just another Apple launch. It had that kind
of fervor, after all. The groupsters were gathering up armloads of
affordable couture and even though the strictly enforced “only two
same-style items per person” rule was supposed to deter the velvet-rope
crowd from emptying inventory too quickly – shelves were just that.
Emptied.
read more story
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| brand girl's "the green light" spotlight
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Look! A book club for folks that hate book clubs!
(Or call it “Extreme Book Clubbing”).
Novel Adventures is a web series developed
by CBS in kahoots with GM’s Saturn. The premise: 4 women get lost in
books, LA and Saturns. (Lizzie, one of the main characters, is married
to a Saturn dealer – so it’s only right that she would get a chance to
try out every model in the lot.) It's blatant product placement. It
works. It’s also a fine example of playing in the online space to
generate fanbase, presence and community. And who knows, the online
show could get picked up for primetime, like Sprint and Suave’s “In the Motherhood.” Test drive an episode yourself. But be warned... it’s classic LA – right down to the vanity plates.
Scan the green light list
for just a few of the available opps to get your brand’s message where
it needs to be. Smart, sexy and relevant sponsorships can be generated
in any category and budget. Don’t miss out for a consult–email kwas@brand-girl now.
see the green light list
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| brand girl’s diamond rated [media] musing of the week
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Who doesn’t love a great blood-sucking story?
Freud
and his minions would have a field day analyzing pop culture today,
what with Meyer’s “Twilight” series and HBO’s perfectly timed
“TruBlood” and the fanglike grip they have on our attention. Will the
Twilight flick make its mark? With 17 million copies of Stephenie Meyer's best-selling young adult "Twilight"
series floating among our youth and various audiences, it’d be tough to
miss–clearly it’s the next Harry Potter. Our collective imagination has
moved from wizards to vampires... could this be tied to our economic
sitch? Hmm.
browse more musing
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