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December 5th, 2008
The boys are back.
This week, the big three automakers
are back in Washington jetless and armed with plans for round two of
the bailout chronicles. Before heading to D.C., Ray Young, CFO of GM,
made his case on GM's Facts and Fiction ("GM tells it like it is") blog in a last-ditch effort to restore flagging confidence during this “credit crisis.”
Welcome
to the era of crisis management. Props to GM as they use the tools of
social media to try and avoid hitting the wall. It won't be good that
the U.S. automakers collapse–I heard on NPR that one in ten jobs in the
U.S. is auto-related. But just like seeing slashings of 40% off at
luxury retailer Bergdorf Goodman on Black Friday, the world has run amuck. And Detroit isn’t the only thing off its axis.
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| brand girl's "the green light" spotlight
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“Life on Mars,” “Entourage,” “Gossip Girl,” “Ugly Betty,” “Dirty Sexy Money.” What do they have in common? Audience and accessibility for your Brand now. Whether considering Healthy Choice Fresh Mixers on "Ugly Betty" to Wii-ing it up on "Entourage" with Turtle and Drama, brand integration does work. Its ability to bring brand
awareness to appropriate marketplaces via experiences is unsurpassed.
Messages can no longer be perceived as interruptions – they must engage
audiences instead, and become a welcomed part of the media experience.
Brand Girl gets that.
Scan the green light list
for just a smidgen of the available opps to get your brand’s message
where it needs to be. Smart, sexy and relevant sponsorships can be
generated in any category and budget. Don’t miss out for a
consult–email kwas@brand-girl now.
see the green light list
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| brand girl’s diamond rated [media] musing of the week
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Trend trackers and setters...
Last month I attended "Future Trends"
(an annual conference sponsored by the International Institute of
Research) catching up on what’s tomorrow. I heard fascinating insights
from many speakers, including Janet Gallent,
VP, Consumer Insights & Innovation Creation over at NBC Universal,
who razed the myth that “nobody with a DVR watches commercials." Guess
what? According to NBC research, 43% of commercials are actually played
back by DVR viewers. So DVRs are not the death of TV advertising--they
actually capture a very engaged audience, which helps spike total brand
recall. And ahem, here's what one blogger had to say about yours truly. Yes, speaker in the house!
browse more musing
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