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April 16th, 2009
"Go Humans Go" is the rallying cry from Quaker Oats new campaign. The endeavor represents the first time PepsiCo
has marketed its entire whole grain product line underneath one
centralized theme. The campaign's premise is to present oats as a
super grain that helps humans harness internal power to do good for
themselves, others and their communities. Not only is Quaker Oats a
great staple for a healthy diet, it's seemingly a healthy model for the
new media marketing menu.
read full story
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| brand girl’s "the green light" spotlight
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Incredible values all around!
Satellite provider DirecTV has forged a marketing partnership with Filmaka,
tasking the online community of indie filmmakers to submit advertising
concepts that positions the DirecTV brand as an “incredible value.”
Twenty spots will be chosen and produced at the Filmmaka's own expense.
Definitely an affordable way for a brand to garner ideas and content in
today's market.
Don’t miss your chance to economize and hitch your brand’s wagon to
premium branded entertainment opportunities—scan the green light list
or contact Brand Girl now for the latest-breaking possibilities!
see the green light list
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| brand girl’s diamond rated [media] musing of the week
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The Los Angeles based SBE has launched its first hotel
with designer Philippe Starck, Chef José Andrés and retailer Moss at
the helm. BG has long been a hotel (Starck) groupie, and must admit
that the renovation of the old Le Meridien at Beverly Hills doesn’t
disappoint. Although hardly recession appropriate, we do justify a
little time out at LA’s newest haunt. The Bazaar
alone is a stimulating way to rekindle one's own brand senses, be it
sampling the “foie gras lollipops”, "dragon's breath” or “resident”
fortune teller. (Clearly a must-do.)
browse more musing
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