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August 14, 2008
Dell means business.
And not business as usual.
Ad Age reports: "A new A&E reality series is bringing the makeover to the boardroom. On "We Mean Business," a technology expert, an interior designer and "Apprentice" winner Bill Rancic try to give flagging companies a new lease on life. Computer manufacturer Dell has signed on for an eight-episode integration that includes product placement and branded content on A&E's Web site as well as a Dell microsite."
Branding today's business no longer means static anything – whether you’re talking about a web site, employee or sealed corporate lips. It’s just not the new reality. And no one knows that better then Dell.
read more story
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| brand girl's "the green light list"
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Cast your brand in a leading role. Now!
Scan the green light list for just some of the available opps to help transform your brand’s message into content today. Or for a consult on your tomorrow, email brand-girl!
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Aug 14th Casting: Calling all “Gossip Girls” and “Idol” Brands
–Television Series: “The Women’s Show”
–Film: Remake of “Fame.” The orig picture that received six Oscar® nominations is back again!
–Webisodes: “5” (spoof of "24"); Web/TV: "The Jace Hall Show"; Web/Live Events: American Hockey League, Women’s Softball, Arena Football, PRCA Rodeo Events and...
"You've still got a chance to capitalize on the Olympics...
Great "Nifty TV" Opp featuring Olympian Jennie Finch!
Don’t miss out! Smart, sexy and relevant sponsorships available. Email BG now.
see more list
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| brand girl’s diamond rated [media] musing of the week
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An “On the line” creation goes online and gets off-the-hook success—Yes, the Internet phenomenon “The Line, ” was created by Saturday Night Live comedian Bill Hader and SNL writer Simon Rich while on the picket line during the actors strike last year. “The Line” was launched on broadband and gives testament that the web is drawing credibility from actors, producers and sponsors alike. Check it out: a) it boasted many superstars, b) it was produced by SNL’s Lorne Michaels, c) financed by Sony . . . and d) it’s still a soft launch and its got 160,000 views on YouTube alone. browse more musing
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