August 21, 2008
Aren’t we over Apple’s apologies?
Nope, not yet . . .

I woke up the other morning to an email Apple sent out to its universe of users, gifting MobileMe subscribers with a free 60 days of service to make up for recent outages and poor performance. I quote: “We know that MobileMe's launch has not been our finest hour, and we truly appreciate your patience as we turn this around.”

As they’ve shown time and again, apologies work and Apple’s brand keeps on powering on. If only I could get my Mr. to own up like that . . .
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brand girl's "the green light list"
livewire Cast your brand in a leading role. Now!
Scan the green light list for just some of the available opps to help transform your brand’s message into content today. Or for a consult on your tomorrow, email brand-girl!

Aug 21th Casting: Calling all “Gossip Girls” and “Idol” Brands
–Television Series: “The Women’s Show”
–Film: Remake of “Fame.” The orig picture that received six Oscar® nominations is back again!
–Webisodes: “5” (spoof of "24"); Web/TV: "The Jace Hall Show"; Web/Live Events: American Hockey League, Women’s Softball, Arena Football, PRCA Rodeo Events and...

"You've still got a chance to capitalize on the Olympics...
Great "Nifty TV" Opp featuring Olympian Jennie Finch!
Don’t miss out! Smart, sexy and relevant sponsorships available. Email BG now.

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brand girl’s diamond rated [media] musing of the week

What’s a social network pioneer and dot.com success to do next? With technology of location-based services finally hitting the States and 90 million singles wanting to get, well, what they want when they want it, there’s no time for foreplay . . . and email banter? Forget about it.

Enter: MeetMoi. Excuse the subtext, but it’s the instant hook-up. Clearly targeting millenniums, MeetMoi allows users to communicate with complete anonymity through text messaging. Welcome to the next generation of digital dating! We all know it’s just a matter of time till match.com and eharmony take their show to the cell – but in the meantime, remember kids, date safe! (I haven’t "text-driven" myself... but it gets three diamonds for making the first move.)
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