September 4th, 2008
Did you see Vogue’s big branding
faux pas?

A $1000 Fendi bib on Suri Cruise might have worked... but putting it on a child whose parents might hope to make $1.50 per day? Apparently the August edition of Vogue India featured such a pic among 16-pages of fashion editorial, which according to its editor, Priya Tanna, “sought to illustrate the power of fashion” as a strategy to reach a niche, the growingly affluent demographic in (the “new”) India. The iconic magazine received lashings for using less than rupee-full Indians as props to model $10,000 Hermes handbags and $200 Burberry umbrellas. “You have to remember with fashion, you can’t take it that seriously,” said Ms. Tanna. “We weren’t trying to make a political statement or save the world,” she said. 

Therein lies the problem, Ms. Tanna...
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brand girl's "the green light list"
livewire Another set? The U.S. Open is still going, and Federer, Nadal and Serena aren’t the only ones winning.  The United States Tennis Association and its technological partner IBM, reports that it will easily push over last year’s 7 million visitors to the U.S. Open website with the expanded mobile space and new widgets. Check out the IBM "SlamTracker." And feel the “love” and power of sports-related partnerships and new technologies for yourself.

Scan the green light list for just some of the available opps to help transform your brand’s message onto center court. Or for a consult on your tomorrow, email brand-girl!

Sept 4th Casting Call
–New! “Tennis Channel” opps
–New! MTV “Ladette to Lady [working title]”
8 One-hour Episodes – Starts filming Oct. 5, 2008
Don’t miss out! Smart, sexy and relevant sponsorships available in all categories. Email BG now.

see more list

 
brand girl’s diamond rated [media] musing of the week
  
  
Long gone are the Martini lunches and Moxie of Madison Avenue, but not for the boys over at Mad Men. Based on advertising in the 60’s, this AMC Golden Globe-winning series has been called out for its fashion, drama and ingenious fan-based marketing (i.e., Twittering). The show is a phenomenon and an eye-opener for any youngster who can't fathom the strict gender roles of yesteryear. To think there was a time in this "mad" business when fly-by-the-seat-of-your-pants personalities ruled–and the only measurement considered was well… the liquor in your drink. Good thing we’ve come a long way baby–on all fronts.

Watch now. First season out on DVD too!
browse more musing

 

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