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September 18th, 2008
Do the Republicans actually have a brand plan after all? Or are they only “skirting” the issues?
Sarah Palin—coined
by the Republicans themselves as a moose hunter, maverick and
mom—almost overnight silenced the political and media worlds for a
collective breath. Her nomination and speech took the wind out of the
Obama and Democratic Convention sails and has made waves bigger than the hurricanes that have been pounding the U.S.. Bad boy ad man Donny Deutsch told CNBC's "Squawk on the Street"
that "women want to be her and men want to mate with her." He even went
so far as to say Palin’s done what Hilary wasn’t able to—celebrate the
power of being a woman, and, as he put it, able "to put a skirt on."
Now,
maybe Donny managed to wrap up the Palin phenomenon in a pithy
soundbite, but time will only tell if John McCain’s pick for VP unfolds
to be a brilliant long-term marketing move. One thing is certain–for
now, it has worked.
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