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September 25th, 2008
Taking on advertising responsibility–and doing it right.
Imagine
yourself being outspent 5 to 1 by your competitors and realizing your
customers’ perception of your brand is simply wrong, name recognition
zilch, and then to boot, you’re in a category that’s hardly considered
sexy. Buying insurance is not a top-of-mind issue for many (although it
should be more than ever these days).
However, one insurance company
was able to build a unique campaign that turned all those challenges
around—how? By building it around the idea of kindness and generosity.
Imagine an advertisement
that inspired you enough to send a blue-chip company a few bucks to
fund its ad campaign… and then imagine being that corporate giant when
that idea actually worked beyond all expectations.
read more story
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| brand girl's "the green light list"
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Liberty Mutual proves that paying it forward
pays off–big. Let BG help you find or develop a Responsibility Project of your own.
Scan the green light list
for just a few of the available opps to get your brand’s message where
it needs to be. Don’t miss out for a consult on what’s on your brand’s
radar today and tomorrow–email kwas@brand-girl now.
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Sept 25th Casting Call
– Filmaka
– MTV "Ladette to Lady"
– "Tennis Channel" opps
– "The Women’s Show," Television Series
– Remake of "Fame." The orig picture that received six Oscar nominations is back again!
Smart, sexy and relevant sponsorships available in all categories. Email BG now.
see more list
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| brand girl’s diamond rated [media] musing of the week
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An irony worth digesting.
The ad boys who gave us “meatnormous” and introduced Burger King’s Double Croissanwich now serve up a diet book: The 9-Inch Diet: Exposing the Big Conspiracy in America. And kids, the book is not a ruse or PR stunt for any of its clients. It appears that Mr. Bogusky
and ad partner, Crispin, who contributed to the book, had no interior
motive other than to genuinely share insight one only has after
swallowing pounds of fast food research from clients such as Burger
King and Domino’s. Who said advertising doesn’t have a conscience?
browse more musing
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