Lunch with Kwas
wednesday    12 noon    11/01/06    issue 11 kwas inc    lwk archive

> in the cards?
Do we love the wickedness of autumn in New York, Halloween or what? It's a wonderful time when the little chipmunks (within) are dressing up as ghouls and in vamp boots, parading about tricking or treating. It's also a time to catch our breath between the just ending rush of fall-into-September madness, and the fast approaching march of year-end craziness, holidays and all. For many, it's a good time to take note of what worked, and didn't - and I'm not just talking about tight skinny jeans or tapped out boardrooms. So when better to sound out your brand with a Brand Girl Reading than now. Like Fergie, Kwas (a.k.a. Brand Girl, a.k.a. me) has been pulling a little solo act of her own, and continues to visualize new ways to stay on her brand: helping folks conjure up messaging that's clear, creative and consistent. No crystal ball, just an innate mastery of what looks good and an uncanny sense for forecasting what’s next. Get focused. Try out a reading, and if necessary, she'll even bring out the cards.

> is it seeing stars?
It's no secret that celebrity endorsements are a very good way to boost your company's value. (In fact, it's been suggested that this Brand Girl should attached herself to such. For the record, she has attached herself to such: George Clooney. The only thing is that he just doesn't know it. Is that wrong...?) Yes, we as marketers have known that aligning yourself to an A-Lister can certainly give you instant credibility and audience. But celebrities are fast recognizing that their power is indeed their own, and are using their clout accordingly. And I'm digging deeper than Paris Hilton here. Check out Bono's effort with Bobby Shriver, chairman of DATA: Debt, AIDS, Trade, Africa. RED is a big win because it plays on multiple levels and creates flush pockets other than their own.

> is it taking center stage?
Now c'mon, “Fame Becomes Me” is funny. I don't care what the critics say. If Howie Mandel can resurge in Deal or No Deal, then Martin Short, the friendly and at times, forgotten comic of Saturday Night Live Fame, can rule too. "Fame Becomes Me" is a one man show that is funny, and brilliantly works in guests that include the likes of a Jimmy Breslin and Bette Midler. That alone is worth the price of a ticket. Again, I think it's funny. Deal or no deal, go see for yourself!

Cora's Coffee Shoppe Suzie's I have been spending way too much time in Los Angeles, so when back in NYC, I really only have one understandable craving – and no it’s not sushi. Hello – where’s my take-out? And my greasy-spoon Chinese? So for all the A-Lister’s out there, my folks at the Soho Grand Hotel, again, have guided me well. Suzie’s is indeed the spot for when the urge strikes and needs to be fed – fast and furiously. And with that, I leave you with today’s maybe appropriate fortune: “Depend on your feet, you can climb the highest mountain.”
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©2006 Brand Girl offers these materials for your information and entertainment. They represent the sole view and opinion of Barbara Kwasnicki, and when applicable Kwas, Kwas Inc and its affiliates. In other words, no whining. Read on and enjoy!

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