Lunch with Kwas
friday    12 noon    02/29/08    issue 16 kwas inc | brand girl    lwk archive

> taking pulse
On February 20th, we watch the last total eclipse to be seen in the Americas until sometime in 2010. Throughout history, people have tried to tie mystical musings to such celestial occurrences. Such folks would actually tell you that this eclipse season in particular, opened earlier in the month (oddly enough, on Super Tuesday), and worked up to a momentum of energy that was released around the total eclipse. It is a period that "emphasizes our dreams and fantasies and even told us which ones will never come to reality." Reinterpreted by Susan Miller: "Eclipses have a way of changing priorities and providing a new slant on things that require adjustment."
     Coincidentally enough, back on planet Earth, we continue to see changes and adjustments - in all sectors. But, I think that the biggest upheaval this February is neither the spastic stocks, or the infamous New York Giants Super Bowl win, but rather, the unsexy downward spiraling of... Hillary. I know, I know. For some, her fight is not over, yet you can't help to feel her potential defeat in the growing frenzy that swirls the Obama camps. We can't help to see it in her last minute tactics... but worst, you can't help to see it in her eyes. Long might be the list of all the alleged missteps that led to her potential demise, but what seems clear is that she failed to own the only thing she could have throughout the entire campaign: herself. At the end of the day, the collective we, will always gravitate towards a brand who is comfortable in their skin -- white, black or old. But hey... who knows what the stars will bring on for her, or hell, for us next week. After all, Google stock is wavering in the high $400's. Who on earth would have ever predicted that?

> getting naked
I recently read that the Federal Communications Commission (FCC), charged with policing the airwaves (i.e., wardrobe malfunctions), intends to fine 52 ABC stations some 1.4 million for airing a 2003 episode of "NYPD BLUE" that revealed Charlotte Ross's buttocks as she made her way into a shower. Seems kind of random that Kevin Martin, FCC Chairman (a little trivia here: used to work for Ken Starr of chasing Monica Lewinsky fame) would be cracking down (no pun intended) on a show that is no longer on the air, and on a medium of yesterday. But we are in an economical downspin, and I would suspect that even the FCC has a quota to fill. But it did get me thinking, how does the FCC intend to patrol the Internet. I mean, ABC is regulated, but Google is not. And according to another yet to be regulated entity under the FCC’s watch, Lycos, the recent appearance of Lindsay Lohan's remake of Marilyn Monroe in the New York Magazine's current Spring Fashion issue (where she practically bares it all) –– "sent search activity for Lohan skyrocketing 700 percent." Now that's easy math, and certainly equals a greater exposure rate than any rerun of NYPD Blue could -- despite how cute Charlotte's tush might be.

> seeing red
As unpredictable as recent times seem, it was indeed predictable that someone would use their pulpit at the Oscars to sermon. Got to love Jon Stewart (apparently only preaching to his choir given this years usually low ratings – both on and off-line... but ahem). The Oscars are traditionally a good place to be heard and seen, especially if strutting on the red carpet, and with purpose. Seeking the success of the pink ribbon campaign, millions are now spreading The Heart Truth by wearing red to show support for women's heart disease awareness. An effort initially kicked off at Fashion Week, Heidi Klum's fabulous couture, Dior red dress seen at the Oscars, launched Diet Coke's partnership with The Heart Truth. Bad that carbonated beverages aren’t necessarily good for the heart, but Coke knows – taking care of heart is what matters! Visit The Heart Truth to spread the red. Visit Diet Coke to win the dress!

McCormick & Schmicks Why lunch at another swanky East migrated West venue like Bond Street (at the new Thompson Hotel), when you can lunch at an original? Well sort of. Parked at the highly stylish corner of Rodeo and Wilshire, and mere steps away from both a Four Seasons and Tiffany’s, McCormick & Schmick's is not your usual Beverly Hills haunt. Unlike its neighbors, it has a hearty and affordable appeal. And the mussels are not to be missed. But I warn you. Get out of there before the "regulars" swoon in for their late afternoon sittings, unless of course you’re hungry for mid-day drama.
206 N Rodeo Dr Beverly Hills, CA 90210 310.859.0434    •••••
©2008 Brand Girl offers these materials for your information and entertainment. They represent the sole view and opinion of Barbara Kwasnicki, and when applicable Kwas, Kwas Inc and its affiliates. In other words, no whining. Read on and enjoy!

520 broadway suite 350 santa monica, ca 90401 / 88 leonard suite 1710 new york, ny 10013