The devil is in the details

Let’s talk about Prada wearing devils. Or is it Devils wearing Prada? Spare me the boring details, spare me your ignorance – you know the movie. It’s a great little flick despite not being as dark nor as devilish as I (or Lauren Weisberger i would think) had hoped. In fact, there seemed to be a wave of Disney to it all. Perhaps that was just the appearance of Anne Hathaway still smacking of too… read more »

Is a properly placed dramatic exit effective, or not?

Sometimes a girl needs her own ride home. I’m stiff miffed by how fast one particular night turned ugly. A few months back, I was having dinner in Buenos Aires with the newest amazing man. (Ok, he was just hot.) All I said was, “the lamb needed salt.” He took a stand, sent it back, made a scene. I have always felt that you can tell a lot about a person from the way they… read more »

Staying in the game

Yesterday I spent the better part of the night consoling a friend. Well, actually I was talking him off the ledge. And no it wasn’t because the USA was trampled by Eastern Block boys during the World Cup. My friend was in the midst of a heated dispute with his company, things were ugly, and he was all ready to – yes, say it with me – hand in his resignation. He was convinced that… read more »

Ka-Ching!

Is it now politically correct to be fiscally responsible? Shopping at discount stores is making more sense to an increasingly dollar-conscious consumer. Yes, I am dollar-conscious. Despite what my dad (a.k.a. my creative accountant) might think, I know exactly where my conscience is, and exactly where my dollars are spent. Yet, I still enjoy the ever-so-decadent stroll through a fashionable boutique, and the rush of the even more decadent purchase. I do realize that any… read more »

Now boarding

Everyone loves airline startup JetBlue. They’ve captured the hearts of travelers from back-pack toting students to the Donald Trump-esque briefcase-carriers. Up on a rooftop bar in Manhattan, discoursing about business and blondes (there is always some story about the blonde. They’re good ones, but nonetheless, they’re about blondes.), the CEO crowd is bound to bring up their latest JetBlue flight. They may be more accustomed to traveling in a private jet, or more comfortable in… read more »

Five brands that got lucky

Effective branding is often a product of sending your message in the right way at the right time. The brands with the most resonant messages have taken note of market conditions and factored them into their communications. Great branding doesn’t happen in a vacuum unless you’re a Dyson. Brand leaders have to predict what will be important to their audience when their message is in the market. It’s not easy, but several brands are doing… read more »

I’m now obsessed with foreheads

I think it’s pretty ironic that my first visit to a doctor since my quasi move (a.k.a extended stay) into the Los Angeles area would be a dermatologist. It seems the move itself, definitive or not, was more of a physical shock than my being could bear and its stresses were showing up everywhere. Like on my cheek. I was seemingly out of sorts, and like the number of pink Uggs boots running rampant in… read more »

How a girl gets around

I’m in Los Angeles (on my extended stay) and I find that I’m in need of a) an entourage and b) a car. Now, I understand the entourage part will require some time, as it took me years to gather the following I have back east. (Look at Vince, on HBO’s Entorage. He imported his peeps, I’m just sayin.’) But having limited passengers made my decision to buy a convertible OOOO so easy. And naturally… read more »

Five brands to love

Forget conventional methods of romancing your audience, today, strength in advertising most often comes from strength in branding – whether you are a corporate giant or a mom-and-pop shop. So, what’s to love in branding today? 1) Mercedes Benz: Consistency. Mercedes are known for their quality, performance, service, and great style – from beginning to end. The brand image they project is reflected in every aspect, from the advertising to the dealership to service. 2)… read more »