What’s the back story behind Brand Girl – the book?

Like all successful brands and ever-morphing marketing phenomena around the globe, Brand Girl began as one thing and has evolved: that’s just the way life—and branding—is! Now the voice of trends and marketing, Brand Girl’s original inspiration was as a television experiment in what was then a fledgling (now a young adolescent) industry called “branded entertainment.” It’s elevator pitch: “Sex and the City meets South Park.” Brand Girl would be animated, sassy, and delivered in shorts (segments, not Daisy Dukes—never! Unless they’re Nili Lotan, of course… ).

Meetings with “those that know better” helped transition Brand Girl into a more traditional sitcom—now she would be “Sex and the City meets Archie Bunker,” complete with pie-in-the-sky types rubbing elbows with salt-of-the-earth characters and bringing forth truisms about life—and about brands. But before that could happen, Brand Girl was told she needed a book to up the odds of getting a sitcom produced in L.A. So what happened? Brand Girl became a book… just in time for reality TV to conquer the world and bump sitcoms out of the lifeboat into the vast ocean of languishing brilliant ideas… Then there’s the producer who wanted—and sometimes still begs—Brand Girl to do a one-woman show of same said characters, citing success that could rival that of a Vagina Monologues-esque level. Who knows? Brand Girl and her cast of supporting characters might just crop up soon…

Her books, shows, and TV ideas are still simmering on the burner (Brand Girl + Multitasking = Always), but Brand Girl’s channeling Seth Godin more than Eve Ensler these days. She is back to what she loves: musing, shaping, commenting on and evolving brands––through all media channels… whether that means digitally, through entertainment or some other unusual but perfect-in-the-moment way…

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