Posts tagged Accenture

The trouble with Tiger

The recent revelations of Tiger’s shenanigans have revealed a side of his brand persona that is a far cry from the one that has taken shape organically since he turned pro in 1996, the quintessentially American success story that won him the endorsements of many. His perceived image of strength, precision, and sportsmanship has earned multi-millions—through paid corporate sponsorships (with Gillette, Gatorade, and Nike, among many others) and private donations for his foundation. So the question is,… read more »