Posts tagged branding

The Best Part of Breaking Up

This will be my first Christmas away from family and friends back east. In an attempt to offset any homesickness, I immediately set out to create new memories. My first step was possibly a bit much: I nearly drowned myself in holiday cheer via a constant stream of Christmas tunes on Pandora. Step two was better: I embarked on a mission to get holiday spirit into the house. Literally. Girl needed a tree. In hindsight,… read more »

Taking stock of JCP

I was one of many smitten with the “new” JC Penney commercials that aired last month during the Oscars, the ones featuring the likeable Ellen DeGeneres. It was refreshing to see spots that relied heavily on good old-fashioned storytelling to deliver a solid message, and with no blatant ploy to get a quick rise out of a social media marker. Advertising Age reports that the “Roman Returns” spot in particular—in which Ms. DeGeneres is transported… read more »

Apple: A lifetime romance.

Last month, on the eve of the launch of Apple’s iPhone 4s, coincidentally, I found myself in a bit of a technical mess. Which soon gave way to a personal hot mess. I was desperate enough for a tech fix that I ended up on the phone with an ex-, a man I will refer to here as my Mac Genius (MG). MG is not just any ex-, goodness, no. This one was the Ex-Beau… read more »

Social Media Campaigns: DotCom Déjà Vu (All Over Again)

A colleague forwarded me this Business Insider article, “Why I Will Never, Ever Hire a ‘Social Media Expert,’” because he thought I would like it. He was right. I liked it, on Facebook, along with 9,000+ others. I also happen to agree with many of the points raised by its author, Peter Shankman. One being that you can’t make a great sandwich if you only know how to pull the bread out of the fridge.… read more »

Big Brothers Big Sisters—Taking it to the Virtual Streets

Big Brothers Big Sisters of America (BBBS) is one of those fortunate non-profit brands whose allure matches that of Nike—in that pretty much everyone wants to be seen running with a pair. For much of its 100 years of service, BBBS has been blessed with an army of volunteers that supply it with the manpower to fuel its programs and enough corporate sponsors to keep its operations flush with cash. However, few sponsoring organizations have… read more »

Obama and his Brand: Blurring the Boundaries

Months ago, I was out with a boy. A Democrat. Actually, an “Obamacrat.” Like many Obama worshippers, especially ones blessed with superb litigating skills, he couldn’t help but be fanatical in his adoration for his leader’s good words. In an attempt to turn our “spirited” session into less of a “sermon,” and more of an “exchange” among friends, I exercised my first right. I grabbed his martini, his tie, and offered up an opinion that… read more »

BP and Making it Right.

The universe has an incredible sense of humor. And at one time or another, we have all experienced being the butt end of that kind of cosmic joke. Like when you rocked your hips in a victory dance after realizing you weren’t ticketed for your well-expired city parking meter, only to be rocked to the core moments later, when you discovered the car door was swiped. Or when you willed the rarely seen, single, and… read more »

Quaker… Sow boy sow!

Go Humans Go is the rallying cry from Quaker Oats new campaign. The endeavor represents the first time PepsiCo has marketed its entire whole grain product line underneath one centralized theme.  The campaign’s premise is to present oats as a super grain that helps humans harness internal power to do good for themselves, others and their communities. Not only is Quaker Oats a great staple for a healthy diet, it’s seemingly a healthy model for… read more »