Posts tagged charity

The Best Part of Breaking Up

This will be my first Christmas away from family and friends back east. In an attempt to offset any homesickness, I immediately set out to create new memories. My first step was possibly a bit much: I nearly drowned myself in holiday cheer via a constant stream of Christmas tunes on Pandora. Step two was better: I embarked on a mission to get holiday spirit into the house. Literally. Girl needed a tree. In hindsight,… read more »

Big Brothers Big Sisters—Taking it to the Virtual Streets

Big Brothers Big Sisters of America (BBBS) is one of those fortunate non-profit brands whose allure matches that of Nike—in that pretty much everyone wants to be seen running with a pair. For much of its 100 years of service, BBBS has been blessed with an army of volunteers that supply it with the manpower to fuel its programs and enough corporate sponsors to keep its operations flush with cash. However, few sponsoring organizations have… read more »

The trouble with Tiger

The recent revelations of Tiger’s shenanigans have revealed a side of his brand persona that is a far cry from the one that has taken shape organically since he turned pro in 1996, the quintessentially American success story that won him the endorsements of many. His perceived image of strength, precision, and sportsmanship has earned multi-millions—through paid corporate sponsorships (with Gillette, Gatorade, and Nike, among many others) and private donations for his foundation. So the question is,… read more »