Posts tagged Ellen DeGeneres

Scripted or Not, Ellen’s Selfie is Oscar Worthy

We now know it as the world’s most famous selfie. And as perfect as a product placement could be. Samsung won huge when Ellen DeGeneres used a Galaxy Note 3 to take a photo of herself with several others stars at this year’s Oscar. Samsung may have paid an estimated $20 million for their primetime ads that aired during the broadcast, but it’s Ellen’s selfie that stole the show. DeGeneres predicted this selfie would make… read more »

Taking stock of JCP

I was one of many smitten with the “new” JC Penney commercials that aired last month during the Oscars, the ones featuring the likeable Ellen DeGeneres. It was refreshing to see spots that relied heavily on good old-fashioned storytelling to deliver a solid message, and with no blatant ploy to get a quick rise out of a social media marker. Advertising Age reports that the “Roman Returns” spot in particular—in which Ms. DeGeneres is transported… read more »