Posts tagged entertainment

NBC, are you with Coco… or not?

Well, there you have it… the drama NBC primetime has been missing. Another rendition of The Biggest Loser—without the skyrocketing Nielsen ratings or the fab new body, that is. We now know that the experiment by NBC President and CEO Jeff Zucker to move Jay Leno from a successful, lucrative late-night time slot to a one-hour primetime one normally dedicated to drama was a mistake. The related financial gamble—that the cheaper cost of producing talk programming would outweigh any potential drop in… read more »

Quaker… Sow boy sow!

Go Humans Go is the rallying cry from Quaker Oats new campaign. The endeavor represents the first time PepsiCo has marketed its entire whole grain product line underneath one centralized theme.  The campaign’s premise is to present oats as a super grain that helps humans harness internal power to do good for themselves, others and their communities. Not only is Quaker Oats a great staple for a healthy diet, it’s seemingly a healthy model for… read more »